Frequently Asked Questions:
1. What services does Scaling Tech Companies offer?
We provide intelligence-driven GTM services including market intelligence to identify your ready-to-buy prospects, multi-channel outbound sequences, targeted paid advertising, and ABM campaigns. Our core differentiator is that we only target the 3-5% of your TAM actively evaluating solutions like yours.
2. How do you identify the 3-5% of our TAM that's ready to buy?
We analyze 20+ buying signals including job postings, technology stack changes, funding events, earnings call mentions, regulatory filings, conference attendance, and competitive displacement indicators. Our proprietary intelligence framework cross-references these signals to identify companies showing multiple high-intent behaviors.
3. What's your success rate with converting ready-to-buy prospects?
Our intelligence-driven sequences convert at 12-18% compared to the industry standard of 2-3%. This 5-7x improvement comes from targeting only high-intent prospects with precisely timed, personalized messaging based on their specific buying signals.
4. Do you work with all types of tech companies or just fintech?
While we started in fintech and developed our frameworks there, we now serve all B2B tech companies including SaaS, cybersecurity, martech, healthtech, and enterprise software. Our intelligence-driven approach works across any B2B tech vertical.
5. What makes Scaling Tech Companies different from other GTM agencies?
We don’t spray and pray. Instead of targeting everyone in your TAM, we identify exactly which companies are ready to buy right now and reach them with intelligence about their specific needs. This precision approach delivers 5-7x higher conversion rates while reducing wasted spend by 70%+.
6. How does your intelligence-driven approach work?
We start by mapping your TAM and identifying buying signals specific to your solution. Then we continuously monitor these signals across thousands of data sources to identify companies entering active evaluation. Finally, we deploy personalized multi-channel sequences that reference their specific pain points and timeline.
7. Which channels do you use for outreach and advertising?
We use a coordinated multi-channel approach including LinkedIn Sales Navigator, email sequences, Google Ads, LinkedIn Ads, programmatic display, and ABM platforms. Channel selection depends on where your specific buyers are most active and responsive.
8. Can you share examples of your outreach sequences?
Our sequences follow a three-touch framework: First, we share market intelligence about companies in their space actively evaluating solutions. Second, we highlight competitive movements they should be aware of. Third, we present specific value metrics achieved by similar companies. Each message includes verifiable data points that create urgency without being salesy.
9. What's included in your GTM Acceleration Program?
The program includes initial TAM analysis and ready-buyer identification, custom intelligence report on your market, multi-channel campaign setup and execution, weekly pipeline reports, monthly strategy sessions, and quarterly market intelligence updates. We handle everything from strategy to execution.
10. How do you ensure our campaigns stand out from competitors?
We position you as a market intelligence provider, not another vendor. Your prospects receive insights about their market, their competitors’ movements, and opportunities they’re missing. This approach makes you valuable before you even discuss your solution, creating non-delegable conversations at the CEO level.
11. What company sizes do you work with?
We work with tech companies from Pre-Seed all up to Series D. Our sweet spot is $1M+ ARR companies looking to accelerate growth efficiently. The intelligence-driven approach scales up or down based on your TAM size and ACV.
12. Do you work with both funded startups and enterprise tech companies?
Yes. For funded startups, we focus on efficient capital deployment and proving product-market fit with the right accounts. For enterprises, we identify expansion opportunities and competitive displacement chances. The core intelligence framework adapts to your stage and goals.
13. What KPIs and metrics do you track?
We track ready-buyer identification rate, outreach-to-meeting conversion, meeting-to-opportunity rate, pipeline velocity, CAC reduction, and revenue attribution. Unlike vanity metrics, we focus on pipeline impact and revenue outcomes that matter to your board.
14. How quickly can we expect to see pipeline growth?
Most clients see first meetings booked within 14 days and qualified pipeline building by day 30. By day 90, you should have 10-20x your investment in qualified pipeline. The key is we’re targeting companies already in-market, not trying to create demand from scratch.
15. What's your process for creating a custom GTM strategy?
We start with a TAM analysis to understand your total market. Then we identify the buying signals specific to your solution. Next, we map your competitive landscape and positioning. Finally, we build multi-channel sequences tailored to your buyer’s evaluation process. The entire strategic planning phase takes 2 weeks.
16. How does your reporting and analytics work?
You receive weekly pipeline reports showing new ready-buyers identified, outreach sent, meetings booked, and opportunities created. Monthly reports include channel performance, competitive intelligence updates, and revenue attribution. All data flows into your CRM for seamless tracking.
17. Do you provide Account-Based Marketing (ABM)?
Yes, but with a twist. Instead of arbitrary target account lists, we focus ABM efforts only on accounts showing buying signals. This “Intelligence-Based Marketing” approach delivers 3-4x higher engagement than traditional ABM because the timing is perfect.
18. How can I see which companies in my market are ready to buy?
Book a growth strategy call and we’ll prepare a sample intelligence report showing 10-20 companies in your market displaying active buying signals. This preview demonstrates exactly how we identify and prioritize your ready-to-buy prospects.
19. What's your approach to LinkedIn outreach?
We craft connection requests and messages that reference specific market intelligence relevant to the prospect. Instead of pitching, we share insights about their market or competitors that create curiosity. This approach achieves 40-60% connection acceptance rates and 20-30% response rates.
20. How is your approach different from traditional spray-and-pray marketing?
Traditional marketing targets broad audiences hoping to find interested prospects. We identify interested prospects first, then target only them. It’s like fishing with sonar versus casting a wide net – more efficient, less waste, higher yield.
21. Do you offer multi-channel campaign orchestration?
Yes. We coordinate touchpoints across email, LinkedIn, ads, and direct mail to create a surround-sound effect for high-value accounts. Each channel reinforces the others with consistent intelligence-driven messaging that builds urgency without being pushy.
22. Which tech sectors have you helped scale?
We’ve driven growth for fintech, payments, regtech, martech, salestech, HR tech, cybersecurity, data infrastructure, and vertical SaaS companies. Our frameworks adapt to any B2B tech category where buyers show observable evaluation signals.
23. How do you ensure positive ROI on our GTM spend?
By targeting only ready buyers, we eliminate 95% of wasted spend typical in B2B marketing. Our clients see 10-20x pipeline ROI within 90 days because we’re accelerating existing buying processes, not trying to create interest from nothing.
24. What's the minimum engagement or budget to work with you?
We typically work with companies investing $5K-$50K/month in GTM. However, the investment must align with your ACV and TAM size. We’ll be transparent during our initial call about whether our approach makes economic sense for your specific situation.
25. How do you stay ahead of changing buyer behaviors and market dynamics?
We continuously analyze thousands of successful B2B tech purchases to identify evolving patterns. Our intelligence systems adapt to new signal types and channels as buyer behavior shifts. Plus, we refresh your specific market intelligence quarterly to capture emerging opportunities.